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What being member #149 taught me about how Klout Perks could really rock
Every once in a while, I receive a package in the mail that I wasn’t expecting. The doorbell rings, I go to answer, and sitting there on my doorstep is a box. Brown waves at me, drives off, and I walk...
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Digital Influence Recalibrated, Part 3: What Influence Is And Isn’t.
Part 3 of 3. Clarification Number 3: Influence is not a magical mind-control superpower, even on the internet. The term “influence” as it is used by marketers (especially digital marketers) today...
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BSMi’s 2012 Global Influencer Survey: Top 100 influencers in digital, social...
I can’t lie, every time I see a list of top social media or digital “influencers” pop up in my stream, I cringe a little. Why? Because 99% of the time, Top 10/25/50/100 lists are nothing more than...
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